Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea
Author:
Affiliation:
1. KIMEP University, Almaty, Republic of Kazakhstan
2. California State University, Chico, Chico, California, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1663319
Reference74 articles.
1. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
2. A Content Analysis of Magazine Advertisements from the United States and the Arab World
3. The role of customer regulatory orientation and fit in online shopping across cultural contexts
4. How the Order of Sampled Experiential Products Affects Choice
5. Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products
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