Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions-Reference-Cited by-同舟云学术

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Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions

Published:2023-03-23 Issue: Volume: Page:1-17
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Hirsch Melanie¹^ORCID,Stubenvoll Marlis¹^ORCID,Binder Alice¹^ORCID,Matthes Jörg¹^ORCID

Affiliation:

1. University of Vienna, Vienna, Austria

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2175081

Reference95 articles.

1. The Malleable Self: The Role of Self-Expression in Persuasion

2. Auxier, B., L. Rainie, M. Anderson, A. Perrin, M. Kumar, and E. Turner. 2019, November 15. “Americans and Privacy: Concerned, Confused, and Feeling Lack of Control over Their Personal Information." https://www.pewresearch.org/internet/2019/11/15/americans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information/.

3. The price of precision

4. Partisan self-interest is an important driver for people’s support for the regulation of targeted political advertising

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