Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference52 articles.
1. Consumer Evaluations of Brand Extensions
2. Effects of Context and Part-Category Cues on Recall of Competing Brands
3. Dimensions of Consumer Expertise
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