Author:
Resnik Alan,Stern Bruce L.
Subject
Marketing,Communication,Business and International Management
Reference15 articles.
1. The relationship between attractiveness and credibility of television commercials as perceived by children
2. Ward, S., Robertson, T. S. and Wackman, D. B. “Children's Attention to Television Advertising,”. Proceedings Second Annual Conference Association for Consumer Research. pp.143–56.
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26 articles.
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