“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing
Author:
Affiliation:
1. Loyola University New Orleans, New Orleans, Louisiana, USA
2. Pepperdine University, Malibu, California, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.2000525
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4. The impact of perceived corporate social responsibility on consumer behavior
5. China and intellectual property rights: A challenge to the rule of law
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