Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19-Reference-Cited by-同舟云学术

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19

Published:2022-01-01 Issue:1 Volume:51 Page:95-106
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

La Ferle Carrie¹^ORCID,Muralidharan Sidharth¹^ORCID,Roth-Cohen Osnat²^ORCID

Affiliation:

1. Southern Methodist University, Dallas, Texas, USA

2. Ariel University, Ariel, Israel

Funder

Southern Methodist University

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.2015728

Reference60 articles.

1. Consumer Culture Theory (CCT): Twenty Years of Research

2. Adolescent Influence in Family Decision Making: A Replication with Extension

3. Materialism and Well-Being: A Conflicting Values Perspective

4. Centers for Disease Control and Prevention. 2021. “Covid Data Tracker.” Accessed June 15, 2021. https://covid.cdc.gov/covid-data-tracker/#datatracker-home.

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