The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference35 articles.
1. Danzig, Fred, ed. “Advertising Age Best TV Commercials of the Year—1986,”. Chicago: Crain Communications Inc.
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4. Conditions for a Picture-Superiority Effect on Consumer Memory
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