Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
Author:
Affiliation:
1. Korea University Business School, Seoul, South Korea
2. Florida International University, Miami, Florida, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1597788
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