Some Observations and Thoughts on the Founding and Early Years of theJournal of Advertising-Reference-Cited by-同舟云学术

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Some Observations and Thoughts on the Founding and Early Years of theJournal of Advertising

Published:1992-06 Issue:2 Volume:21 Page:63-69
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Barban Arnold M.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference17 articles.

1. Barban, Arnold M. April 23 1969. April 23, self memorandum, copy in personal files of Arnold M. Barban

2. Barban, Arnold M. November 15 1973. November 15, letter to Richard Joel, copy in personal files of Arnold M. Barban

3. Barban, Arnold M. May 11 1979. May 11, letter to Leonard W. Lanfranco, copy in personal files of Arnold M. Barban

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1. The Lost History of the American Academy of Advertising;Journal of Current Issues & Research in Advertising;2023-11-14

2. The Journal of Advertising’s First 50 Years;Journal of Advertising;2022-02-09

3. The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from theJournal of Business-to-Business Marketing;Journal of Business-to-Business Marketing;2008-05-23

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