The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications-Reference-Cited by-同舟云学术

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The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Published:2021-01-26 Issue:2 Volume:50 Page:160-178
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Ye Guoquan¹^ORCID,Hudders Liselot²,De Jans Steffi²,De Veirman Marijke²

Affiliation:

1. Northeastern University, Shenyang, China

2. Ghent University, Ghent, Belgium

Funder

National Natural Science Foundation of China

Double First-Class Disciplines Construction Project of Northeastern University

Chinese Scholarship Council

Fonds Wetenschappelijk Onderzoek

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1857888

Reference81 articles.

1. Professional Ethics in Commercializing Blogs as a Potential Public Relations Tool

2. Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

3. Ordinary celebrities related criteria to harvest fame and influence on social media

4. Engineering social contagions: Optimal network seeding in the presence of homophily

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1. Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers;Journal of Advertising;2024-09-13

2. The Issue of Scales for Measuring Parasocial Interaction and Parasocial Relationship between Followers and Influencers on Social Media;Sustainability;2024-09-06

3. Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance;Journal of Retailing and Consumer Services;2024-09

4. Influence lifetime: modeling the temporal variation of social influence through domains;Social Network Analysis and Mining;2024-08-28

5. Regulating influencers' commercial communication: No legislation, hardly any self‐regulation and policy recommendations;Policy & Internet;2024-08-26

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