This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online
Author:
Affiliation:
1. Luleå University of Technology, Luleå, Sweden;
2. University of Reading, Henley on Thames, Oxfordshire, United Kingdom
Funder
The R&D Fund of the Swedish Tourism and Hospitality Industry
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1810594
Reference116 articles.
1. Place branding research: a thematic review and future research agenda
2. Split Questionnaire Design for Massive Surveys
3. The effects of social- and self-motives on the intentions to share positive and negative word of mouth
4. Place Attachment
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