Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood-Reference-Cited by-同舟云学术

Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood

Published:2020-11-07 Issue:1 Volume:50 Page:63-80
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Esch Patrick van¹^ORCID,Cui Yuanyuan (Gina)¹^ORCID,Jain Shailendra Pratap²^ORCID

Affiliation:

1. Auckland University of Technology, Auckland, New Zealand

2. University of Washington, Seattle, Washington, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1832939

Reference105 articles.

1. Intelligent advertising

2. Programmatic creative: AI can think but it cannot feel

3. Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action.

4. How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements

5. Bridgwater, A. 2019. How self-service is changing technology. Forbes, June 12. https://www.forbes.com/sites/adrianbridgwater/2019/06/12/how-self-service-is-changing-technology/#35ffb9ce3147.

Cited by 39 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human;Psychology & Marketing;2024-09-13

2. AI-powered marketing: What, where, and how?;International Journal of Information Management;2024-08

3. Digital financial consumers' decision-making: a systematic literature review and integrative framework;International Journal of Bank Marketing;2024-07-05

4. Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda;International Journal of Consumer Studies;2024-02-28

5. The Use of Artificial Intelligence to Convert Social Media Data into Actionable Insights;Lecture Notes in Networks and Systems;2024