Planning and Conducting Experimental Advertising Research and Questionnaire Design
Author:
Affiliation:
1. Ghent University, Ghent, Belgium
2. University of Antwerp, Antwerp, Belgium, and Ghent University, Ghent, Belgium
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2016.1225233
Reference132 articles.
1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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4. Experimental Vignette Studies in Survey Research
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