Methodological Issues in Advertising Research: Current Status, Shifts, and Trends
Author:
Affiliation:
1. National Chengchi University, Taiwan, Republic of China
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2016.1274924
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1. Paradigms in Consumer Research: A Review of Perspectives and Aapproaches
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4. Peer Evaluation and Readership of Influential Contributions to the Advertising Literature
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