Measuring the Intrusiveness of Advertisements: Scale Development and Validation-Reference-Cited by-同舟云学术

Measuring the Intrusiveness of Advertisements: Scale Development and Validation

Published:2002-06 Issue:2 Volume:31 Page:37-47
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Li Hairong,Edwards Steven M.,Lee Joo-Hyun

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference41 articles.

1. Causes of Irritation in Advertising

2. Abernethy, Avery M. “Physical and Mechanical Avoidance of Television Commercials: An Exploratory Study of Zipping, Zapping and Leaving,”. Proceedings of the American Academy of Advertising. Edited by: Holman, Rebecca. pp.223–231. Reno, NV: The American Academy of Advertising.

3. Comparative fit indexes in structural models.

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