Televised Political Advertising Effects: Evaluating Responses during the 2000 Robb-Allen Senatorial Election
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference48 articles.
1. Affective and semantic components in political person perception.
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