Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals
Author:
Affiliation:
1. Cleveland State University, Cleveland, Ohio, USA
2. State University of New York at Brockport, Brockport, New York, USA
3. University of Kansas, Lawrence, Kansas, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2016.1185982
Reference49 articles.
1. Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
2. The substitutability of physical and social warmth in daily life.
3. Grounded Cognition
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