The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements-Reference-Cited by-同舟云学术

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements

Published:1999-12 Issue:4 Volume:28 Page:1-12
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Morgan Susan E.,Reichert Tom

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference34 articles.

1. Denny, David A. and Wolf, Richard M. “Comparison of Two Personality Tests as Measures of Left-Right Brain Cerebral Hemisphere Preference and Creativity Correlates,”. presented to the Eastern Educational Research Association. Norfolk, VA.

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