Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
Author:
Affiliation:
1. Myongji University, Seoul, South Korea
2. University of Kentucky, Lexington, Kentucky, USA
3. Bryant University, Smithfield, Rhode Island, USA
4. Yonsei University, Wonju, South Korea
5. Dongguk University, Seoul, South Korea
Funder
2017 Research Fund of Myongji University
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2017.1361878
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1. Stay Away From Me
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