Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising-Reference-Cited by-同舟云学术

Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising

Published:1987-03 Issue:1 Volume:16 Page:55-68
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Hong Jae W.,Muderrisoglu Aydin,Zinkhan George M.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference28 articles.

1. Belk, Russell W., Bryce, Wendy J. and Pollay, Richard W. “Advertising Themes and Cultural Values: A Comparison of U.S. and Japanese Advertising,”. Proceedings of the Inaugural Meeting of the Southeast Asia Region. Edited by: Mun, K. C. and Chan, T. C. pp.11–20. Hong Kong: Academy of International Business.

Cited by 220 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries;Journal of Sport Management;2024-07-01

2. The influence of consumer religiosity on responses to rational and emotional ad appeals;European Journal of Marketing;2022-12-08

3. Organic food preferences: A Comparison of American and Indian consumers;Food Quality and Preference;2022-10

4. Expanding the measurement of culture with a sample of two billion humans;Journal of The Royal Society Interface;2022-05

5. Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?;Sustainability;2022-03-01