Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations
Author:
Affiliation:
1. University of South Alabama, Mobile, Alabama, USA
2. Louisiana Tech University, Ruston, Louisiana, USA
3. Rowan University, Glassboro, New Jersey, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2017.1281777
Reference55 articles.
1. Unobservable Variables in Structural Equation Models with an Application in Industrial Selling
2. The Dimensionality of Beliefs toward Advertising in General
3. Intrafamilial Homogeneity for Perceived Risk and Opinion Leadership
4. Parametric and Non Parametric Approach in Structural Equation Modeling (SEM): The Application of Bootstrapping
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