A Practical Guide to Experimental Advertising Research
Author:
Affiliation:
1. University of Illinois at Urbana–Champaign, Urbana, Illinois, USA
2. University of Minnesota, Twin Cities, Minneapolis, Minnesota, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2017.1281779
Reference75 articles.
1. The bankruptcy of everyday memory.
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5. Effects of Model Attractiveness on Sales Response
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