How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising
Author:
Affiliation:
1. University of East Anglia, Norwich, United Kingdom
2. University of Leeds, Leeds, United Kingdom
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1712274
Reference56 articles.
1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
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4. Do social product features have value to consumers?
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