A Taxonomy for Comparative Advertising Research
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference10 articles.
1. Comparative Advertising: Perspectives and Issues
2. Comparative Advertising: Perspectives and Issues
3. Comparative Advertising: Perspectives and Issues
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