Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repetition and Content Complexity Implications for Advertisers
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference45 articles.
1. A Managerial Approach to Advertising Measurement
2. Children's Discovery of the Conservation of Mass, Weight, and Volume: Piaget Replication Study II
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