Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media-Reference-Cited by-同舟云学术

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Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media

Published:2023-11-03 Issue: Volume: Page:1-11
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Althuizen Niek¹^ORCID

Affiliation:

1. Montpellier Business School, Montpellier, France

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2261027

Reference34 articles.

1. Motivated Reasoning in Outcome‐Bias Effects

2. Consumer Response to Negative Publicity: The Moderating Role of Commitment

3. The Influence of Partisan Motivated Reasoning on Public Opinion

4. Contemporary Presidency : Going Public in an Era of Social Media: Tweets, Corrections, and Public Opinion

5. The ideologically objectionable premise model: Predicting biased political judgments on the left and right

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