The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective-Reference-Cited by-同舟云学术

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The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective

Published:2024-01-02 Issue: Volume: Page:1-20
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Fletcher-Brown Judith¹,Middleton Karen¹,Thompson-Whiteside Helen¹,Turnbull Sarah¹,Tuan Annamaria²,Hollebeek Linda D.³⁴⁵⁶⁷

Affiliation:

1. University of Portsmouth, Portsmouth, United Kingdom

2. University of Bologna, Bologna, Italy

3. Sunway Business School, Sunway University, Kuala Lumpur, Malaysia

4. Vilnius University, Vilnius, Lithuania

5. Tallinn University of Technology, Tallinn, Estonia

6. Umea University, Umea, Sweden

7. Lund University, Lund, Sweden

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2288828

Reference106 articles.

1. Accenture. 2019. To Affinity and Beyond: From Me to We the Rise of the Purpose-Led Brand. https://www.accenture.com/_acnmedia/thought-leadership-assets/pdf/accenture-competitiveagility-gcpr-pov.pdf.

2. Sharing product harm information: The effects of self-construal and self-relevance

3. Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

4. Analyzing social media data: A mixed-methods framework combining computational and qualitative text analysis

5. Austin, John. 1962. How to Do Things with Words. Oxford: Oxford University Press.

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