Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children
Author:
Affiliation:
1. Ghent University, Ghent, Belgium
2. Tilburg University, Tilburg, the Netherlands
Funder
Ghent University Special Research Fund
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2043794
Reference61 articles.
1. Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices
2. Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising
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4. ‘I Guess A Lot of People See Me as a Big Sister or a Friend’: the role of intimacy in the celebrification of beauty vloggers
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