A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation
Author:
Affiliation:
1. Missouri State University, Springfield, Missouri, USA
2. Kent State University, Kent, Ohio, USA
3. Virginia Commonwealth University, Richmond, Virginia, USA
Funder
Kent State University
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2077267
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4. The influence of complexity and novelty in visual figures on orienting responses.
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