Too Close to the Ego: Narcissists’ Affective Reaction to Advertising Depends on Its Relevance to Self-Image
Author:
Affiliation:
1. Belmont University, Nashville, Tennessee, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2027298
Reference76 articles.
1. The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey
2. Narcissism and Sensitivity to Criticism: A Preliminary Investigation
3. Narcissistic admiration and rivalry: Disentangling the bright and dark sides of narcissism.
4. Why are narcissists so charming at first sight? Decoding the narcissism–popularity link at zero acquaintance.
5. An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness
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