A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials-Reference-Cited by-同舟云学术

A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials

Published:1994-12 Issue:4 Volume:23 Page:1-12
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Callcott Margaret F.,Lee Wei-Na

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference23 articles.

1. A Content Analysis of Animation in Television Advertising

2. Callcott, Margaret F. and Alvey, Patricia A. “Toons Sell … and Sometimes They Don't: An Advertising Spokes-Character Typology and Exploratory Study,”.Proceedings of the American Academy of Advertising Annual Conference. Edited by: Holman, Rebecca. pp.43–52.

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