Author:
Callcott Margaret F.,Lee Wei-Na
Subject
Marketing,Communication,Business and International Management
Reference23 articles.
1. A Content Analysis of Animation in Television Advertising
2. Callcott, Margaret F. and Alvey, Patricia A. “Toons Sell … and Sometimes They Don't: An Advertising Spokes-Character Typology and Exploratory Study,”.Proceedings of the American Academy of Advertising Annual Conference. Edited by: Holman, Rebecca. pp.43–52.
Cited by
62 articles.
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