Religion, Spirituality, and Advertising
Author:
Affiliation:
1. University of Technology Sydney, Broadway, Australia
2. Macquarie University, Sydney, Australia
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1944936
Reference23 articles.
1. Religious Belief, Religious Priming, and Negative Word of Mouth
2. The role of religious leaders on digital piracy attitude and intention
3. Religious Influences on Shopping Behaviour: An Exploratory Study
4. The influence of religion on attitudes towards the advertising of controversial products
5. Religious shoppers spend less money
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1. Diversity representation in advertising;Journal of the Academy of Marketing Science;2023-12-26
2. Inclusive Advertising for a Better World;Journal of Advertising;2023-10-20
3. Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors;Journal of International Marketing;2023-05-07
4. La religion dans la publicité : analyse des cas sur la bière à Kinshasa;Communiquer. Revue de communication sociale et publique;2022-10-03
5. Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets;International Marketing Review;2022-04-22
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