The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
Author:
Affiliation:
1. Chongqing University, Chongqing, China
2. Wuhan University, Wuhan, China
3. University of Western Australia, Perth, Australia
4. Chongqing Technology and Business University, Chongqing, China
Funder
National Social Science Foundation of China
National Natural Science Foundation of China
the Humanity and Social Science Foundation of Ministry of Education of China
the Fundamental Research Funds for the Central Universities
High Level Talents Research Startup Project of Chongqing Technology and Business University
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1961646
Reference65 articles.
1. The Impact of Competing Ads on Click Performance in Sponsored Search
2. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
3. Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation
4. Competing “Creatively” in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes;Industrial Management & Data Systems;2024-06-07
2. Pay more attention to consumers: exploring customer acquisition strategies of large third-party sellers on e-B2C market;Industrial Management & Data Systems;2024-04-04
3. It’s All about Timing: Captive Targeting through Mobile Ads;Journal of Advertising;2023-06-08
4. Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study;Journal of Advertising;2022-07-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3