Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference30 articles.
1. Dimensions of Brand Personality
2. Fortuitous Brand Image Transfer
3. Sponsorship portfolio as a brand-image creation strategy
4. This Event is Me!
5. Sponsorship-Linked Marketing: Introduction to Topics
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