Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference50 articles.
1. Roles of activation and inhibition in sex differences in cognitive abilities.
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3. The need for cognition.
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