1. Faculty of Chemistry, Biotechnology and Food Sciences, Norwegian University of Life Sciences, Ås, Norway
2. MAPP Centre – Research on Value Creation in the Food Sector, Aarhus University, Aarhus C, Denmark
3. Consumption Research Norway, Oslo and Akershus University College of Applied Sciences, Oslo, Norway
4. School of Life Science, Arizona State University, Tempe, Arizona, USA
5. Department of Sociology, Computational Social Science Institute, University of Massachusetts Amherst, Amherst, Massachusetts, USA
6. Department of Psychology, University of Pennsylvania, Philadelphia, Pennsylvania, USA
7. Netter Center for Community Partnerships, University of Pennsylvania, Philadelphia, Pennsylvania, USA
8. Nofima AS, Ås, Norway
9. Marketing and Consumer Behavior Group, Wageningen University, Hollandseweg, The Netherlands