Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall-Reference-Cited by-同舟云学术

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Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall

Published:2011-10-31 Issue:2 Volume:18 Page:158-175
ISSN:1937-6529
Container-title:Journal of Radio & Audio Media
language:en
Short-container-title:Journal of Radio & Audio Media

Author:

Sharma Andrew

Publisher

Informa UK Limited

Subject

Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/19376529.2011.615773

Reference82 articles.

1. Music influences on mood and purchase intentions

2. Ease of Message Processing as a Moderator of Repetition Effects in Advertising

3. Warning, personal involvement, and attitude change.

4. Effects of involvement level and contextual stimuli on social judgment.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Spark Orientation Effect for Improving Attention and Recall;Communication Research;2015-10-14

2. Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising;BRQ Business Research Quarterly;2015-07

3. Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness;Psychology of Music;2015-02-18

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