Target Market Solutions in South African Online Businesses: The Generational Effect
Author:
Affiliation:
1. Department of Business Management, Unisa, South Africa
Funder
None
Publisher
Informa UK Limited
Subject
Development,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/15228916.2020.1745008
Reference61 articles.
1. Alexander, M. (2017). Gauteng province, South Africa. Retrieved from https://www.brandsouthafrica.com/tourism-south-africa/geography/gauteng-province-south-africa.
2. Aljukhabar, M. & Senecal, S. (2011). Segmenting the online consumer market. marketing intelligence & planning. Retrieved from https://www.researchgate.net/publication/230612917_Segmenting_the_online_consumer_market
3. Barclays Bank Report. (2014). The Last Mile. Exploring the online purchasing and delivering journey. Retrieved from https://www.home.barclays/content/dam/barclayspublic/docs/BarclaysNews/2014/September/the-last-mile-report.pdf.
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