Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis

Author:

Adewumi Olugbenga Michael1ORCID,Echebiri Chukwuemeka1ORCID,Hauge Atle1

Affiliation:

1. Department of organization, management and governance, Inland Norway University of Applied Sciences, Lillehammer, Norway

Publisher

Informa UK Limited

Subject

Development,Geography, Planning and Development

Reference51 articles.

1. Streaming services up by 273 per cent in Nigeria, South Africa, others;Adepetun A.;The Guardian Nigeria News - Nigeria and World News,2021

2. Let the music play? Free streaming and its effects on digital music consumption

3. Ahmadu-Suka, J. K. (2011). Creative expression: An introduction to copyright and related rights for small and medium-sized enterprises in Nigeria. In Intellectual property for business series 4 WIPO - World Intellectual Property Organization[Online]. Available athttps://www.wipo.int/export/sites/www/sme/en/documents/guides/customization/creative_expression_nig.pdf

4. The theory of planned behavior

5. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. NJ.

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