Sustainability advertising: literature review and framework for future research-Reference-Cited by-同舟云学术

Sustainability advertising: literature review and framework for future research

Published:2023-02-24 Issue:1 Volume:43 Page:7-35
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Rathee Shelly¹,Milfeld Tyler¹^ORCID

Affiliation:

1. Marketing at the Villanova School of Business, Villanova University, Villanova, PA, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2175300

Reference149 articles.

1. Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

2. Antea Group. 2021. ESG vs. CSR: Key distinctions and what businesses need to know. https://us.anteagroup.com/news-events/blog/esg-csr-definitions-differences-sustainability.

3. The theory of planned behavior

4. Ajzen I. and F. Martin. 1980. Understanding attitudes and predicting social behavior . Englewood Cliffs NJ: Prentice-Hall.

5. Do ESG Controversies Matter for Firm Value? Evidence from International Data

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