How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis-Reference-Cited by-同舟云学术

How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis

Published:2024-03-06 Issue: Volume: Page:1-23
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Grochowska Alicja¹,Młyniec Agnieszka²,Hryniewicz Konrad³,Józefowicz Elżbieta⁴,Ponikowska-Szmajda Karolina²,Kaczmarek (Ozimek) Agnieszka²,Wisiecka Katarzyna²,Ślęzak Paulina²,Krejtz Krzysztof²

Affiliation:

1. Faculty of Psychology and Law in Poznań, SWPS University, Poznań, Poland

2. Faculty of Psychology, SWPS University, Warsaw, Poland

3. Department of Marketing and Quantitative Methods, Faculty of Management and Quality Science, Gdynia Maritime University, Gdynia, Poland

4. Free-lance Translator Specializing in Psychology, Social and Life Sciences, Warsaw, Poland

Funder

The National Centre for Research and Development

Narodowe Centrum Badań i Rozwoju

Projekt Mazowsze

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2321806

Reference57 articles.

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5. Borenstein, M., L.V. Hedges, J.P. Higgins, and H.R. Rothstein. 2021. Introduction to meta-analysis. John Wiley & Sons. ISBN: 978-0-470-05724-7.