Brand affinity & television programme sponsorship-Reference-Cited by-同舟云学术

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Brand affinity & television programme sponsorship

Published:1998-01 Issue:1 Volume:17 Page:89-98
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Bloxham Mike

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1998.11104707

Reference1 articles.

Cited by 25 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Differences in advertising’s effectiveness across age groups;International Journal of Advertising;2024-07

2. When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude;Telematics and Informatics;2023-06

3. Sponsoring the football national team;Journal of Business & Industrial Marketing;2018-06-04

4. Sponsees: the silent side of sponsorship research;Marketing Intelligence & Planning;2018-03-07

5. The framing of alcohol in (non-)sponsored movies: A comparative content analysis of alcohol advertising and portrayals in sponsored and non-sponsored Dutch movies;Drugs: Education, Prevention and Policy;2017-03-13

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