A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them-Reference-Cited by-同舟云学术

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Published:2015-01 Issue:1 Volume:34 Page:6-16
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Fransen Marieke L.¹,Verlegh Peeter W.J.²,Kirmani Amna³,Smit Edith G.¹

Affiliation:

1. ASCoR, University of Amsterdam

2. Department of Marketing, VU University Amsterdam, De Boelelaan 1105, 1081HV Amsterdam, the Netherlands

3. Robert H. Smith School of Business, University of Maryland, 3467 Van Munching Hall, College Park, MD 20742

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2014.995284

Reference61 articles.

1. Mass communication, social influence, and consumer behavior: two field experiments

2. Brodin, K. 2007. Consuming the commercial break: an ethnographic study of the potential audiences for television advertising. Doctoral dissertation. Stockholm: Economic Research Institute, Stockholm School of Economics.

3. Distraction during persuasive communication: A meta‐analytic review

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