Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2014.996200
Reference62 articles.
1. Mental Imagery as a Strategy to Enhance Creativity in Children
2. Irony in Context
3. The Career of Metaphor.
4. Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis
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