Content dimensions of Web advertising: a cross-national comparison
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1999.11104755
Reference42 articles.
1. The Information Content of Advertising: A Meta-Analysis
2. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
3. Advertorials in Magazines: Current Use and Compliance with Industry Guidelines
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