‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
Author:
Affiliation:
1. Temerlin Advertising Institute, Southern Methodist University, Dallas, Texas, USA;
2. Strategic Public Relations,Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, California, USA
Funder
Meadows Faculty Development Grant
Temerlin Advertising Institute Research Grant
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2018.1556194
Reference77 articles.
1. Domestic Violence Against Women: Systematic Review of Prevalence Studies
2. The Returns to English-Language Skills in India
3. Social Cognitive Theory of Mass Communication
4. Friends of Survivors
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