A Longitudinal Look at Latitudinal Influence on Advertising in China
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.1995.11104617
Reference32 articles.
1. The Rhetoric of Advertising
2. Images of Ourselves: The Good Life in Twentieth Century Advertising
3. MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING
4. Advertising in “Ebony” and “Life”: Negro Aspirations vs. Reality
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