Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
Author:
Affiliation:
1. College of Business & Public Management, Marketing Dept. West Chester University, PA, USA;
2. Dongguk Business School, Dongguk University, Seoul, Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1613859
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