Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
Author:
Affiliation:
1. European University Viadrina, Frankfurt (Oder), Germany;
2. German Graduate School of Management and Law, Heilbronn, Germany
Funder
Dieter Schwarz Foundation
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://tandfonline.com/doi/pdf/10.1080/02650487.2019.1617544
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1. Modularity in cognition: Framing the debate.
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