Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda
Author:
Affiliation:
1. Department of Advertising & Public Relations, The University of Alabama, Tuscaloosa, AL, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2038432
Reference83 articles.
1. When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs
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3. Corporate social responsibility: An umbrella or a puddle on a rainy day? Evidence surrounding corporate financial misconduct
4. Communicating the fair trade message: the roles of reputation and fit
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